What is a Copywriter?

I’m often asked, “What’s a copywriter?” after I reply “I’m a copywriter” to that daunting question “What do you do?” A surprising number of people also ask, “So you’re like Don Draper?” to which I respond, “Uh, I guess so? That’s a Mad Men reference, right? I don’t watch Mad Men.” [Insert dumbfounded faces here.] […]

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